Get to know Koala Clothing below…
Tell us about the brand
Koala Clothing is a family owned business that has been solely Australian since Charles Longley created the brand way back in 1932. Koala clothing designs & produces quality classical style men’s clothing, sleepwear, accessories & Australian made corporate wear. The brand is proudly aligned with the Australian made campaign & manufacture a portion of men’s shirts & corporate wear within the facility located in South West Sydney.
Who is the target customer?
Any Australian man that likes to look good & feel better in a well fitting shirt. Koala specialises in classical fit shirts that are tailored for the Australian body. In an age where skinny fitted shirts are being promoted, we stand out by offering a quality made classic fit shirt that sit on the body just right & presents well in a casual or a formal setting.
What sets the brand apart?
Koala clothing is able to stand out from other brands due to the ability to offer custom or tailor made productions through the ‘Koala Blue’ label of Australian made shirts. This gives retailers the option to stand out from others by customising the style of clothing they order & making the products they carry instore unique & tailored to their local demographic. We consider ourselves the king of the Australian countrymen shirt, a locally made pure cotton 2 pocket shirt that can R.R.P at $79.95.
Tell us a bit about this seasons collection showcased at FAB Event?
This season we will be showcasing our biggest range of Australian made shirts. Over the years our brand has offered a small range in numerous colour way options. This season however we have selected numerous designs giving the retailer an opportunity to present a larger range to their local customers. This has been on the back of high demand for our Australian made range of shirts which we guarantee on an indent order with only a small selection available in season that is usually sold out shortly into the season. Whilst maintaining the classic patterns that make a classic mens shirt, we have introduced some deeper earthy tone colours to the range including some subtle tans, greens & strong navy colours as well as multiple colour combinations that have been ever so popular the past few seasons including navy/tan combo’s or blue/green combo’s.
What does the future look like for fashion/footwear? Any predictions?
While we cannot deny that the textile, clothing & footwear industry has been in a downturn the past few years, there are positive signs on the horizon. Koala clothing has seen more consumers enquiring about our products, more in season refill orders from retailers & an increase of sales in the larger size department from 3XL up to 9XL.
Q: If there’s any advice you can give a retailer, what would it be?
Selecting your ranges based on what you want your store to represent & committing to maintain those guidelines to create an experience for your targeted customer. We cannot be all things to all people however we can strive to provide the best quality product in what we do choose to represent.
Meet Koala Clothing at the upcoming FAB Event.
When: 26th and 27th August 2018
Where: Stand 144, Melbourne Convention and Exhibition Centre
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